jameshatton.co.uk

The contribution of Amazon’s e-commerce activities to our current ‘digital revolution’

Jeff Bezos setup Amazon in 1994 and began trading on the Web in 1995 in the initial, subsequently regarded, commercialisation period of the Internet’s development. Many consumers adopt technology in a relatively passive process, likened to following fashion (as opposed to making informed decisions about standards or scalability) – demonstrated by a study of mobile phones in colleges (Katz, 2006). By default, one may therefore see Amazon’s business success from a hard-deterministic perspective i.e. the availability of technology enabled Amazon to (luckily) thrive. However, Amazon’s strategy, in its early adoption of e-business technology, involved a process to co-construct the e-business technologies (i.e. Web) to bring about change – the ‘digital revolution’. Amazon’s innovation lay within the use of technology to transform commercial and the social landscape so this essay focusses on Amazon as a retailer of books in its first decade of growth. The Digital Revolution The ‘digital revolution’ describes the “changes to society and business, beginning in the 1990s, that were brought about by technologies such as digital networks, computer software and new digital media” (T320, Block 1 Part 1, p.26). Despite a widespread acceptance in contemporary society that the digital revolution is humanity’s most radical technological leap, some[…]

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My Digital Life: Social Media

I had to create a 90 second video clip about social media for a module I’m studying, here it is: How I made the video. Using an open source application Freeplane, I did a brainstorm of ideas for the presentation. I concluded that I would need to deliver the presentation as audio-visual to include the many ideas, although the majority of initial points were eventually omitted due to time constraints on the video. I then completed a storyboard to help me put the seemingly disjointed ideas into a logical order. I planned each section and then viewed the media resources available to include one image per point raised. The media was useful but because I didn’t have time to listen to all the music available, I decided to select a commercially available piece to help create the atmosphere I desired. (Corner Stone Cues – Requiem for a Tower). Due to file size constraints, in order utilise the 60-90 seconds available to me; I decided the final presentation needed to be 640 x 480 resolution (with 1500 bps) and having PAL-compatible 25 frames per second. I found Google Picasa too restrictive for this purpose and it didn’t allow me to crop[…]

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What is Kickstarter?

Crowdsourcing is the model by which a party can outsource activity to a larger unspecified group of people. Activity may range from processing, assessing through to, in the case of Kickstarter, financial funding ad benefits are gained from the size and variety of a crowd. As discussed in the interview from The Strand (2010), Kickstarter allows “micro financing” small projects in a non-traditional investment model where projects tend to be “driven more by creative expression than some sort of commercial interest”. A project’s success mutually benefits stakeholders and relationships tend to be relatively more involved between investors and organisers. Kickstarter operates through a website that enables individuals or groups to list a creative project that requires financial funding. Projects need to have clear goals with something produced on completion and are only successful if funding goals are met or exceeded. Potential funders are encouraged to donate by the project’s goals and (strictly non-financial and non-equity) rewards such as crediting funders or receiving an item from the project’s limited initial production. Different tiers of donations are rewarded differently. Kickstarter handles payments securely through third-party payment processing providers to ensure money if protected. Card details may be given but no money is[…]

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Ubiquitous, Embedded and Ambient Computing Explained

Mark Weiser (1991) extended the concept of ubiquitous computing and offered insights into its implementation. The concept distinctly refers to computers that are so well integrated and accepted to all aspects of human activity, people are not conscious of their presence. These computers would be almost everywhere and interoperate to subtly enhance our lives – that is to say that although the produce may be observed, the methods are not. The scale of ubiquitous computing can range from interconnected health monitoring technologies around a person to large art exhibits. Applications could vary from home automation responding to predicted behavioural patterns through to cities automating themselves and reporting on social or environmental anomalies. The embedded computer is typically a small component integrated within a device that provides a limited functionality. Embedded computers enhance the device’s performance by processing and responding to environmental sensors or user input. Users are typically unaware of their presence and typically do not interact directly with them. Ambient computing is the strategy to introduce useful information to end users in a more passive or subtle process. This is achieved by devices providing a limited scope of information, for example energy usage and by using methods more natural[…]

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Twitter

From my forum post… As an IT & Marketing Manager, social network sites seemed to be an inevitable convergence of the dual disciplines I practise so I reluctantly adopted Twitter in my professional role back in January. “Reluctantly” because I’m aware the young demographic of users are not the business’ target market of decision makers; but there seems to be wider-stakeholder expectations to embrace social networking. On a practical level, I needed to reserve the username and not end up with some ugly username suffixed with a numerical sequence (that reminder of how common your name really is) to prevent an impostor masquerading as us. I remind myself that Twitter keeps 14 year old schoolgirls happy gossiping about their lives and as an adult, it is hard to draw any meaning from this. Perhaps, that’s where Twitter shines. It’s an equalizer. In a society that seems to be increasingly segmented (socio-economically) perhaps Twitter provides a platform for celebrities, the rich and the poor to talk about what’s important to them. Okay it may seem mundane and not ‘news worthy’ but there is no obligation to read Tweets. The platform itself and potentially the content will determine popularity. I think people[…]

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Windows XP Backup-Restore Procedure

On occasion, you may need to re-install Windows XP because a system has become ‘unhealthy’ due to malicious software (e.g. viruses) or just general cluttering. For the last decade, I have, on an annual basis (at least), had to backup files from my Windows drive, save them elsewhere, re-install Windows and then put the files back in Windows.It’s not enough, it would seem, to backup up the ‘My Documents’ folder, only to find that later, you’re missing those vital Microsoft Word templates. I’ve developed a guide to this procedure for the following reasons… This process can be risky because of the potential for data loss by not capturing all the files you should have backed up. The process of searching through folders for potentially needed files (often involves finding out what file extensions mean) is tedious. The guide contains common file locations so you just need to worry about those folders. This process is time-consuming, therefore some step by step instructions (removing the need to re-think) should help speed things up for now and any subsequent times. I don’t claim this procedure to be a definitive guide and I make no assumptions bout your level of knowledge or expertise. It’s[…]

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Hide a User from the Windows XP Welcome Screen

This will prevent the user from showing up on the welcome screen. You will need to press CTRL-ALT-DEL twice at the logon screen to get the old W2K logon style box to be able to logon to the account you’ve hidden. Adding a username and setting the value to 1 will cause that user, such as Administrator, to show up on the Welcome screen as well.

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Headless Human Clones

My forum post on MedWeb (Birmingham University) It seems to me, that discussions of medical ethics with peers, in journals and the media tend to focus on ethical implications of only current medical abilities, despite however long they have been in exercise. An example would be abortion which was practised in Greek and Roman times. The first recorded recipe for an abortion producing drug was in 2600BC. Thomas Aquinas considered the scientific and theological aspects of abortion in depth in the 13th century. Other examples include organ transplantation and euthanasia. Medicine, is one of the most, rapidly changing disciplines in society. Constantly new techniques, evidence and trials are being developed. I wonder whether or not we should be considering ethical issues concerning medical practice where the possibility of that medical practice will not emerge until a few decades. Cloning and the benefits to humans are becoming more obvious. Scientists have already a headless frog embryo. It does not seem a distant possibility of headless human clones. In fact, it is real possibility that in a few decades we could have the ability to grow clones of ourselves from birth. These clones would be engineered to be biographically dead (a persistent[…]

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