What is Kickstarter?
Crowdsourcing is the model by which a party can outsource activity to a larger unspecified group of people. Activity may range from processing, assessing through to, in the case of Kickstarter, financial funding ad benefits are gained from the size and variety of a crowd. As discussed in the interview from The Strand (2010), Kickstarter allows “micro financing” small projects in a non-traditional investment model where projects tend to be “driven more by creative expression than some sort of commercial interest”. A project’s success mutually benefits stakeholders and relationships tend to be relatively more involved between investors and organisers. Kickstarter operates through a website that enables individuals or groups to list a creative project that requires financial funding. Projects need to have clear goals with something produced on completion and are only successful if funding goals are met or exceeded. Potential funders are encouraged to donate by the project’s goals and (strictly non-financial and non-equity) rewards such as crediting funders or receiving an item from the project’s limited initial production. Different tiers of donations are rewarded differently. Kickstarter handles payments securely through third-party payment processing providers to ensure money if protected. Card details may be given but no money is[…]
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